Primark (/ ˈ p r aɪ ˌ m ɑːr k /) is an Irish fast fashion retailer with headquarters in Dublin, Ireland, and a subsidiary of the British food processing and retail company ABF. The company is named Penneys in the Republic of Ireland, where it was founded.The Penneys brand is not used outside of Ireland because it is owned elsewhere by American retailer J. C. Penney.