{"id":1406672,"date":"2023-08-17T16:05:00","date_gmt":"2023-08-17T20:05:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1406672"},"modified":"2023-08-17T16:05:00","modified_gmt":"2023-08-17T20:05:00","slug":"make-bud-light-great-again-anheuser-busch-heir-wants-to-buy-back-beleaguered-brand","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/make-bud-light-great-again-anheuser-busch-heir-wants-to-buy-back-beleaguered-brand\/1406672\/","title":{"rendered":"&#8220;Make Bud Light Great Again&#8221; &#8211; Anheuser-Busch Heir Wants To Buy Back Beleaguered Brand"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">&#8220;Make Bud Light Great Again&#8221; &#8211; Anheuser-Busch Heir Wants To Buy Back Beleaguered Brand<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>As the nationwide boycott of Bud Light appears to be sticking around, Billy Busch, heir to the Anheuser-Busch dynasty, said this week he would buy back the ailing brand from Anheuser-Busch InBev SA\/NV to &#8220;make the brand great again.&#8221;\u00a0<\/p>\n<p>Busch, whose family sold Anheuser-Busch to InBev in 2008, told\u00a0<a href=\"https:\/\/www.outkick.com\/billy-busch-inbev-bud-light-brand\/\"><em>OutKick&#8217;s Tomi Lahren<\/em><\/a>\u00a0on Tuesday in an interview that he would be the &#8220;first in line&#8221; to buy back the company.\u00a0<\/p>\n<p><em>&#8220;If they don&#8217;t want that brand any longer, sell it back to the Busch family,&#8221; Busch said, adding, &#8220;Sell it to me. I&#8217;ll be the first in line to buy that brand back from you, and we&#8217;ll make that brand great again.&#8221;<\/em><\/p>\n<p>Busch pointed out that InBev is completely out of touch with its American beer drinkers:\u00a0<\/p>\n<p><em>&#8220;When you are a foreign company and you rely on these woke students that are coming out of these local colleges to do your advertising for you, you&#8217;re making a big mistake.&#8221;\u00a0<\/em><\/p>\n<p>Remember, we were\u00a0<a href=\"https:\/\/www.zerohedge.com\/political\/bud-light-goes-woke-trans-tiktoker-boycott-calls-intensify\">among the first to report<\/a>\u00a0that Bud Light teamed up with trans-TikTok influencer Dylan Mulvaney. And noted how the\u00a0<a href=\"https:\/\/www.zerohedge.com\/political\/gone-gone-anheuser-busch-fires-pro-trans-marketing-execs-who-destroyed-brand\">now-fired beer company&#8217;s<\/a>\u00a0Vice President Alissa Heinerscheid discussed in an interview the need to\u00a0<a href=\"https:\/\/www.zerohedge.com\/markets\/watch-bud-light-vp-wants-be-king-woke-beers\">shift away<\/a>\u00a0from the &#8220;out of touch&#8221; frat party image to one of &#8220;inclusivity.&#8221;<\/p>\n<p>Busch is correct about Heinerscheid, a\u00a0<a href=\"https:\/\/www.zerohedge.com\/markets\/watch-bud-light-vp-wants-be-king-woke-beers\">highly-educated progressive white woman<\/a>\u00a0who only destroyed the company with disastrous decision-making.\u00a0<\/p>\n<p>Lahren asked Busch:\u00a0<\/p>\n<p><em>&#8220;When it comes to marketing and saying \u2014 moving away from a fratty base \u2014 is that InBev in general? Or is this this one person? It doesn&#8217;t seem like they&#8217;ve cleaned house to get rid of people that think that way, that really don&#8217;t like their customers.&#8221;<\/em><\/p>\n<p>Busch replied:<\/p>\n<p><em>&#8220;Well, that goes against being inclusive to get away from the fratty drinker, right? So that&#8217;s a big mistake.&#8221;<\/em><\/p>\n<p>After Bud Light\u2019s epic collapse, Anheuser-Busch Heir Billy Busch tells <a href=\"https:\/\/twitter.com\/TomiLahren?ref_src=twsrc%5Etfw\">@TomiLahren<\/a> he wants to buy the company BACK from InBev, and Make Bud Light Great Again! <a href=\"https:\/\/t.co\/1vKUNoSJ5g\">pic.twitter.com\/1vKUNoSJ5g<\/a><\/p>\n<p>\u2014 OutKick (@Outkick) <a href=\"https:\/\/twitter.com\/Outkick\/status\/1691796964592247057?ref_src=twsrc%5Etfw\">August 16, 2023<\/a><\/p>\n<p>Earlier this month,\u00a0<a href=\"https:\/\/www.zerohedge.com\/political\/anheuser-busch-heir-says-ancestors-wouldve-rolled-over-graves-over-disastrous-pro-trans\">Busch made the mistake of going on TMZ Live<\/a>, where the hosts tried to corner him.\u00a0<\/p>\n<p>As for Budlight, we recently noted its popularity at bars and restaurants is &#8220;<a href=\"https:\/\/www.zerohedge.com\/markets\/bud-lights-popularity-bars-and-restaurants-almost-non-existent\">almost non-existent<\/a>&#8221; while it was booted out of the top\u00a0<a href=\"https:\/\/www.zerohedge.com\/markets\/bud-light-booted-out-top-ten-list-most-popular-beers\">ten list of most popular US beers<\/a>.\u00a0<\/p>\n<p>Busch ended the latest interview: &#8220;I understand that the Bud Light drinker is \u2026 mainly your blue-collar, hard-working American, who really doesn&#8217;t want that kind of message pushed down their throat.&#8221;\u00a0<\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" class=\"username\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Thu, 08\/17\/2023 &#8211; 12:05<\/span><\/p>\n<p>\u200b<a href=\"https:\/\/www.zerohedge.com\/markets\/anheuser-busch-heir-billy-busch-wants-buy-back-bud-light\" target=\"_blank\" class=\"\" rel=\"noopener\">https:\/\/www.zerohedge.com\/markets\/anheuser-busch-heir-billy-busch-wants-buy-back-bud-light<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Make Bud Light Great Again&#8221; &#8211; Anheuser-Busch Heir Wants To Buy Back Beleaguered Brand As the nationwide boycott of Bud Light appears to be sticking&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1406672","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-5TWg","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1406672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1406672"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1406672\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1406672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1406672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1406672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}