{"id":1406922,"date":"2023-08-17T19:25:00","date_gmt":"2023-08-17T23:25:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1406922"},"modified":"2023-08-17T19:25:00","modified_gmt":"2023-08-17T23:25:00","slug":"streamflation-bites-as-searches-to-cancel-hulu-and-disney-erupt-nationwide","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/streamflation-bites-as-searches-to-cancel-hulu-and-disney-erupt-nationwide\/1406922\/","title":{"rendered":"‘Streamflation’ Bites As Searches To Cancel Hulu And Disney+ Erupt Nationwide"},"content":{"rendered":"

‘Streamflation’ Bites As Searches To Cancel Hulu And Disney+ Erupt Nationwide<\/span><\/p>\n

\n

This fall, Disney+ and Hulu will hike prices on their ad-free plans. Disney+’s monthly subscription will jump from $11 to $14, while Hulu’s will go from $15 to $18. For those who have been counting, Disney+ now costs twice as much as it did versus its 2019 launch. In other words, entertainment giants have unleashed ‘streamflation’ on their respective customer bases.\u00a0<\/p>\n

So with\u00a0Disney+ and Hulu price hikes expected on Oct. 12<\/a>, we want to see how heavily indebted consumers with\u00a0personal savings dwindling<\/a>\u00a0and\u00a0student loan payments restarting<\/a>\u00a0have reacted to streamflation. The results are not great:\u00a0<\/p>\n

Google Trends reveal\u00a0“Cancel Disney Plus”<\/em>\u00a0and\u00a0“Cancel Hulu”\u00a0<\/em>searches have erupted nationwide:<\/p>\n

Cancel Disney Plus<\/strong><\/p>\n

<\/a><\/p>\n

Cancel Hulu<\/strong><\/p>\n

<\/a><\/p>\n

A\u00a0Wall Street Journal<\/a>\u00a0analysis found the average cost of watching a major ad-free streaming service has surged by a quarter in the last year. It’s not just Disney and Hulu raising prices; Peacock, Max, Paramount+, and Apple TV+ have all announced similar price hikes.\u00a0<\/p>\n

Source: WSJ<\/em><\/a><\/p>\n

“After years of charging bargain-basement prices in pursuit of fast growth, most of the big players face a financial reckoning, with tens of billions of dollars in losses piling up,” WSJ said, adding entertainment companies now seek “profitability” and this might be a major test for “loyalty of their customers” if they can afford higher prices.\u00a0<\/p>\n

“Can you raise prices by 30% and not increase churn? That’s the big question,” said Rich Greenfield, an analyst with LightShed Partners.<\/em><\/p>\n

According to new Nielsen data released Tuesday, a record 38.7% of Americans were streamers last month.\u00a0<\/p>\n

Steaming companies are like drug dealers. They hooked consumers on cheap stimulating content for years. Now hike prices on their struggling customer base. How many folks who cold-turkey streaming go back to cable?<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nThu, 08\/17\/2023 – 15:25<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/markets\/streamflation-bites-searches-cancel-hulu-and-disney-erupt-nationwide<\/a>\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

‘Streamflation’ Bites As Searches To Cancel Hulu And Disney+ Erupt Nationwide This fall, Disney+ and Hulu will hike prices on their ad-free plans. Disney+’s monthly…<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1406922","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1406922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1406922"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1406922\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1406922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1406922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1406922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}