{"id":1447610,"date":"2024-01-04T04:20:00","date_gmt":"2024-01-04T09:20:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1447610"},"modified":"2024-01-04T04:20:00","modified_gmt":"2024-01-04T09:20:00","slug":"switched-off-streaming-service-cancellations-rise-as-streamflation-bites","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/switched-off-streaming-service-cancellations-rise-as-streamflation-bites\/1447610\/","title":{"rendered":"“Switched Off”: Streaming Service Cancellations Rise As ‘Streamflation’ Bites"},"content":{"rendered":"

“Switched Off”: Streaming Service Cancellations Rise As ‘Streamflation’ Bites<\/span><\/p>\n

\n

How consumers feel about their favorite streaming services jacking up prices.\u00a0<\/strong><\/p>\n

<\/a><\/p>\n

The point behind ‘cord-cutting’ was to enjoy premium content and movies through streaming platforms like Hulu, Netflix, Disney+, and AppleTV+, among others, to skip the middleman (big cable) and save money.\u00a0<\/p>\n

However, streaming companies got too greedy in 2023. They increased monthly subscriptions<\/a> to improve ‘profitability’ and have triggered the beginnings of what appears to be a cancellation wave<\/strong>.\u00a0<\/p>\n

A new report from\u00a0The Wall Street Journa<\/em>l<\/a>\u00a0cites data from subscription analytics provider Antenna that shows customer defections across streaming services topped 6.3% in November, up from 5.1% a year earlier.\u00a0<\/strong><\/p>\n

Source: The Wall Street Journal\u00a0<\/em><\/a><\/p>\n

Antenna said about one-quarter of US subscribers to these major platforms, also including Discovery+, Max, Paramount+, Peacock, and Starz, have canceled at least three subscriptions in the past two years<\/strong>.<\/p>\n

Source: The Wall Street Journal\u00a0<\/em><\/a><\/p>\n

This comes as ‘streamflation<\/strong>‘ hits consumers’ wallets.\u00a0<\/p>\n

Source: The Wall Street Journal\u00a0<\/em><\/a><\/p>\n

“With the streaming services increasing their rates like they are, it’s, like, ‘OK, do I pay for the cable?'” said one person who spoke with WSJ.\u00a0<\/p>\n

Some folks have downgraded plans of major streaming services for more ads and limiting the number of devices:\u00a0<\/p>\n

More than one-third of new US Netflix customers in November opted for the ad tier,<\/strong> compared with 11% a year earlier, when the ad-supported version was introduced. Streamers say ad-supported plans are a win-win for them and price-sensitive customers, bringing in revenue from monthly subscriptions as well as ad sales. -WSJ\u00a0<\/em><\/p>\n

Source: The Wall Street Journal\u00a0<\/em><\/a><\/p>\n

Antenna said some customers who canceled streaming services return later:\u00a0<\/p>\n

One in four people who cancel a premium streaming service typically resubscribes to that service within four months, and one in three does so within seven months. Half do so within two years. -WSJ\u00a0<\/em><\/p>\n

Peak streaming?\u00a0<\/em><\/strong><\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nWed, 01\/03\/2024 – 23:20<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/markets\/switched-streaming-service-cancellations-rise-streamflation-bites<\/a>\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

“Switched Off”: Streaming Service Cancellations Rise As ‘Streamflation’ Bites How consumers feel about their favorite streaming services jacking up prices.\u00a0 The point behind ‘cord-cutting’ was…<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1447610","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-64Ay","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1447610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1447610"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1447610\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1447610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1447610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1447610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}