{"id":1455959,"date":"2024-02-07T19:40:00","date_gmt":"2024-02-08T00:40:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1455959"},"modified":"2024-02-07T19:40:00","modified_gmt":"2024-02-08T00:40:00","slug":"inflation-adjusted-super-bowl-spending-still-in-a-rut","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/inflation-adjusted-super-bowl-spending-still-in-a-rut\/1455959\/","title":{"rendered":"Inflation-Adjusted Super Bowl Spending Still In A Rut"},"content":{"rendered":"

Inflation-Adjusted Super Bowl Spending Still In A Rut<\/span><\/p>\n

\n

As close to a national holiday as it gets (even if it’s on a Sunday),\u00a0Super Bowl Sunday<\/a>\u00a0has become a sacred event in the American calendar. <\/strong><\/p>\n

It is a welcome occasion to get together with family and friends but it’s also embraced by retailers. The\u00a0National Retail Federation<\/a>\u00a0has forecast spending levels of $86.04 per household<\/strong> – which is a continued recovery from pandemic lows in nominal terms.<\/p>\n

However, as Statista’s Katharina Buchholz reports,<\/a> when looking at these figures adjusted for inflation, they are still far below pre-pandemic levels <\/strong>as increases to the cost of living continue to weigh down on consumers.<\/p>\n

In total and before inflation adjustment, the NRF even forecast a new record of $17.3 billion in U.S.\u00a0Super Bowl<\/a>\u00a0spending this year as people buy everything from beer and snacks to new TVs. This is up from the $17.2 billion spent for the last pre-pandemic Super Bowl in 2020.<\/p>\n

Adjusted for 2024 prices, however, 2020’s total would be worth $20.3 billion – much higher than this year’s tally.<\/strong><\/p>\n

<\/a><\/p>\n

You will find more infographics at Statista<\/a><\/em><\/p>\n

Another record – or tie for it – that the 2024 Super Bowl is expected to produce does not pale in perspective.<\/p>\n

77 percent of respondents to the NRF survey said they were planning to watch the game, as many as only once before, in 2016, <\/strong>when the Denver Broncos faced off against the Carolina Panthers in Santa Clara, Calif.<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nWed, 02\/07\/2024 – 14:40<\/span><\/p>\n

\u200bRead More<\/a>\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Inflation-Adjusted Super Bowl Spending Still In A Rut As close to a national holiday as it gets (even if it’s on a Sunday),\u00a0Super Bowl Sunday\u00a0has…<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1455959","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-66Ld","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1455959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1455959"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1455959\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1455959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1455959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1455959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}