{"id":1476745,"date":"2024-07-11T15:05:00","date_gmt":"2024-07-11T19:05:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1476745"},"modified":"2024-07-11T15:05:00","modified_gmt":"2024-07-11T19:05:00","slug":"musk-announces-x-to-sue-perpetrators-and-collaborators-behind-advertising-censorship-cartel","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/musk-announces-x-to-sue-perpetrators-and-collaborators-behind-advertising-censorship-cartel\/1476745\/","title":{"rendered":"Musk Announces X To Sue ‘Perpetrators And Collaborators’ Behind Advertising Censorship Cartel"},"content":{"rendered":"

Musk Announces X To Sue ‘Perpetrators And Collaborators’ Behind Advertising Censorship Cartel<\/span><\/p>\n

\n

Elon Musk announced on Thursday that social media platform X will sue ‘perpetrators and collaborators’ <\/strong>who have colluded to control online speech, as revealed on Wednesday by an interim staff report<\/a> released by the House<\/a> Judiciary Committee.<\/p>\n

<\/a><\/p>\n

“Having seen the evidence unearthed today by Congress, \ud835\udd4f has no choice but to file suit against the perpetrators and collaborators in the advertising boycott racket<\/strong>,” Musk wrote on his platform, adding “Hopefully, some states will consider criminal prosecution.”<\/p>\n

Having seen the evidence unearthed today by Congress, \ud835\udd4f has no choice but to file suit against the perpetrators and collaborators in the advertising boycott racket.<\/p>\n

Hopefully, some states will consider criminal prosecution. https:\/\/t.co\/5W4yf1wxVO<\/a><\/p>\n

\u2014 Elon Musk (@elonmusk) July 11, 2024<\/a><\/p>\n

The House report details a coordinated effort by the World Federation of Advertisers (WFA) and its Global Alliance for Responsible Media (GARM) initiative<\/strong> to demonetize and suppress disfavored content across the internet.<\/p>\n

As we noted<\/a> on Wednesday, the WFA is a global association representing over 150 of the world\u2019s biggest brands and over 60 national advertiser associations which created GARM in 2019.<\/p>\n

This alliance quickly amassed significant market power, representing roughly 90% of global advertising spend, which amounts to nearly one trillion dollars annually.<\/p>\n

GARM\u2019s Steer Team reads like a who\u2019s who of corporate America, including heavyweights such as Unilever, Mars, Diageo, Procter & Gamble (P&G), GroupM, AB InBev, L’Or\u00e9al, Nestl\u00e9, IBM, Mastercard, and PepsiCo.<\/strong> These corporations not only wield immense economic influence but are now revealed to be leveraging this power to control online discourse under the guise of “brand safety.”<\/p>\n

GARM members colluded to cut Twitter\u2019s revenue after Elon Musk\u2019s acquisition.<\/p>\n

As early as November of 2022, Danish energy company and GARM member \u00d8rsted, contacted GARM to discuss \u201cthe Twitter situation\u201d and \u201ca possible boycott.\u201d pic.twitter.com\/Ekkv2ULuzz<\/a><\/p>\n

\u2014 House Judiciary GOP \ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\uddf8\ud83c\uddfa\ud83c\uddf8 (@JudiciaryGOP) July 10, 2024<\/a><\/p>\n

Collusion and Censorship<\/h3>\n

The Committee report details multiple instances of GARM\u2019s coordinated efforts to influence and censor online conten<\/strong>t. Perhaps the most notable example is the recommendation for a boycott of Twitter following Elon Musk\u2019s acquisitio<\/strong>n. GARM members, including Danish energy company \u00d8rsted, were advised to pull their advertising from Twitter<\/strong>, a move that significantly impacted Twitter\u2019s revenue. Internal emails show GARM’s satisfaction with the result, with GARM leader Rob Rakowitz boasting about the impact on Twitter’s financials.<\/strong><\/p>\n

“GARM recommended that its members ‘stop all paid advertisement’ on Twitter <\/strong>in response to Mr. Musk\u2019s acquisition of the company. GARM\u2019s internal documents show that GARM was asked by a member to ‘arrange a meeting and hear more about [GARM\u2019s] perspectives about the Twitter situation<\/strong> and a possible boycott from many companies.” -House Judiciary Committee<\/em><\/p>\n

And now, Musk is going to sue<\/strong>. Though he may want to quit GARM first.<\/p>\n

Musk\u2019s X rejoined GARM this month \u2014 the same coalition at the heart of @JudiciaryGOP<\/a>\u2019s report on alleged censorship that Musk is responding to herehttps:\/\/t.co\/EjCq9PBHUI<\/a> pic.twitter.com\/KjPCvPhhej<\/a><\/p>\n

\u2014 Gabe Kaminsky (@gekaminsky) July 11, 2024<\/a>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nThu, 07\/11\/2024 – 11:05<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/political\/musk-announces-x-sue-perpetrators-and-collaborators-behind-advertising-censorship-cartel<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Musk Announces X To Sue ‘Perpetrators And Collaborators’ Behind Advertising Censorship Cartel Elon Musk announced on Thursday that social media platform X will sue ‘perpetrators…<\/p>\n","protected":false},"author":0,"featured_media":1476746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1476745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-6cat","jetpack_featured_media_url":"https:\/\/bugaluu.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/musk20hand_0-yZ0Etx.jpeg","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1476745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1476745"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1476745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1476746"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1476745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1476745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1476745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}