{"id":1479366,"date":"2024-07-25T10:55:00","date_gmt":"2024-07-25T14:55:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1479366"},"modified":"2024-07-25T10:55:00","modified_gmt":"2024-07-25T14:55:00","slug":"rosie-the-riveter-is-back-new-ad-campaign-entices-gen-zers-to-quit-gig-economy-for-welding-career","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/rosie-the-riveter-is-back-new-ad-campaign-entices-gen-zers-to-quit-gig-economy-for-welding-career\/1479366\/","title":{"rendered":"Rosie The Riveter Is Back. New\u00a0Ad Campaign Entices\u00a0Gen-Zers To Quit Gig Economy For Welding Career"},"content":{"rendered":"

Rosie The Riveter Is Back. New\u00a0Ad Campaign Entices\u00a0Gen-Zers To Quit Gig Economy For Welding Career<\/span><\/p>\n

\n

We’ve all heard the liberating stories about the ‘gig economy’\u2014breaking free from nine-to-five jobs and offering flexibility.<\/p>\n

For many Americans, it sounded super\u00a0enticing.\u00a0However, once in the gig economy, the reality is very different.\u00a0The pay is often horrendous,\u00a0and there’s no work-life balance while ferrying people around town as an Uber or Lyft driver or delivering food for\u00a0DoorDash.<\/p>\n

The\u00a0BlueForge Alliance,\u00a0a nonprofit integrator supporting the United States Navy’s Submarine Industrial Base, has kicked off a campaign with a new ad for youngsters, explaining their future is not\u00a0an Uber driver but, in fact, helping to build America’s next fleet of naval ships – in a stable job environment.<\/p>\n

“The campaign seeks to reach a younger audience of next-generation talent who may be unaware of the substantial opportunities for stable and impactful careers in maritime manufacturing,”\u00a0BlueForge Alliance wrote in a statement<\/a> earlier this month.\u00a0<\/p>\n

The ad campaign for millennials and Gen Zers will lead them to the “CareersBuiltToLast.com” website, which highlights\u00a0well-paying, high-tech, high-ceiling manufacturing jobs. This is undoubtedly enticing for youngsters, some of whom have been financially paralyzed by elevated inflation and high interest rates\u2014thanks to failed Bidenomics.\u00a0<\/p>\n

<\/a><\/p>\n

“Many people across America aren’t aware of the huge opportunities for careers in maritime manufacturing,” said James Rowe, Managing Director at adam&eveDDB New York.<\/p>\n

Rowe said,\u00a0“The gig economy has created a transitory workforce, and we wanted to demonstrate that there are incredible long-term career opportunities across American manufacturing.”<\/p>\n

He continued: “Bringing an icon like Rosie the Riveter into 2024 felt like a unique way to connect with a new generation and make them aware of the prospects that a career in manufacturing has to offer.”<\/p>\n

<\/a><\/p>\n

For the American blue-collar worker, who has been crushed by de-industrial trends over the last three decades, there is hope that re-shoring trends, beginning with former President Trump and continuing with President Biden, will eventually lead to high-paying jobs once again that can rebuild the middle class.<\/p>\n<\/p>\n

Television host Mike Rowe would likely be proud of these manufacturing jobs.<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nThu, 07\/25\/2024 – 06:55<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/markets\/rosie-riveter-back-new-ad-campaign-entices-gen-zers-quit-gig-economy-welding-career<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Rosie The Riveter Is Back. New\u00a0Ad Campaign Entices\u00a0Gen-Zers To Quit Gig Economy For Welding Career We’ve all heard the liberating stories about the ‘gig economy’\u2014breaking…<\/p>\n","protected":false},"author":0,"featured_media":1479367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1479366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1479366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1479366"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1479366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1479367"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1479366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1479366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1479366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}