{"id":1489570,"date":"2024-09-13T00:00:00","date_gmt":"2024-09-13T04:00:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1489570"},"modified":"2024-09-13T00:00:00","modified_gmt":"2024-09-13T04:00:00","slug":"mcdonalds-meal-deal-extends-into-december-as-core-customers-under-pressure","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/mcdonalds-meal-deal-extends-into-december-as-core-customers-under-pressure\/1489570\/","title":{"rendered":"McDonald’s Meal Deal Extends Into\u00a0December As Core Customers Under Pressure\u00a0"},"content":{"rendered":"

McDonald’s Meal Deal Extends Into\u00a0December As Core Customers Under Pressure\u00a0<\/span><\/p>\n

\n

McDonald’s is set to extend its $5 meal deal, originally a summer promotion launched in June,\u00a0through December across all US markets. This move signals\u00a0the fast-food giant’s acknowledgment that its core customers are struggling to afford\u00a0Big Macs\u00a0in a period of elevated inflation and high interest rates, thanks to failed Bidenomics.\u00a0Recent data shows\u00a0that broader low- and middle-income consumers are experiencing the financially devastating combination of\u00a0insurmountable debts and\u00a0depleted personal savings.<\/p>\n

Value wars among fast-food chains are heating up and now extending:\u00a0MCD rolled out the $5 meal deal in June, allowing customers to pick the following items: a\u00a0McDouble or\u00a0McChicken\u00a0sandwich or\u00a04-piece Chicken McNuggets, a small fry, and a\u00a0small soft drink. Now, the promotion runs through December.<\/p>\n

<\/a><\/p>\n

“Together with our franchisees, we’re committed to keeping our prices as affordable as possible, which is why we’re doubling down with even more ways to save,” Joe Erlinger, President of McDonald’s USA, wrote in a statement<\/a>.\u00a0<\/p>\n

Erlinger said, “The extension of the\u00a0$5\u00a0Meal Deal, and the other offerings we’re announcing for our fall line-up, are just a few of the ways we’re working hard to offer great meals at a fair price.”<\/p>\n

Value wars are heating up:<\/p>\n

McDonald’s Admits Consumers Are Broke With Planned Reintroduction Of $5 Meal Deal<\/a><\/em><\/p>\n

First McDonald’s, Now Burger King Admits Consumers Are Broke With Planned Reintroduction Of $5 Meal Deal<\/a><\/em><\/p>\n

KFC Unveils’ Finger-Lickin Good’ Meal Deal As Value Wars Heat Up<\/a><\/em><\/p>\n

The proliferation of meal deals by fast-food companies early this summer marks the moment low\/mid-tier consumers hit a financial brick wall in the eyes of management teams. The weight of inflation and high interest rates has led to a consumer pullback in spending.<\/p>\n

Even Dollar Tree and Dollar General have warned in recent weeks about mounting consumer pressures<\/a>.\u00a0<\/p>\n

The latest consumer data shows that people have maxed out their credit cards and drained their personal savings<\/a> to a record low. All of this is an ominous sign as storm clouds gather overhead.<\/p>\n

<\/a><\/p>\n

Meanwhile,\u00a0auto delinquencies have soared<\/a> this summer as some consumers with those $1,000 monthly payments, likely drowning in negative equity, must choose between paying bills or putting food on the table.\u00a0<\/p>\n

Earlier this week,\u00a0Goldman cited new high-frequency data that analyzed foot traffic at brick-and-mortar stores, which only showed ‘thrift trends outperforming.’\u00a0<\/p>\n

<\/a><\/p>\n

The lingering theme in the second half of this year is that low\/mid-tier consumers are severely under pressure as the labor market cools and economic momentum trends in the wrong direction.<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nThu, 09\/12\/2024 – 20:00<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/markets\/mcdonalds-meal-deal-extends-december-core-customers-under-pressure<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald’s Meal Deal Extends Into\u00a0December As Core Customers Under Pressure\u00a0 McDonald’s is set to extend its $5 meal deal, originally a summer promotion launched in…<\/p>\n","protected":false},"author":0,"featured_media":1489571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1489570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1489570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1489570"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1489570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1489571"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1489570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1489570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1489570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}