{"id":1493255,"date":"2024-10-01T15:05:00","date_gmt":"2024-10-01T19:05:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1493255"},"modified":"2024-10-01T15:05:00","modified_gmt":"2024-10-01T19:05:00","slug":"barclays-analysts-find-weak-iphone-16-demand-after-supply-chain-check","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/barclays-analysts-find-weak-iphone-16-demand-after-supply-chain-check\/1493255\/","title":{"rendered":"Barclays Analysts\u00a0Find &#8220;Weak&#8221; iPhone 16 Demand After\u00a0Supply Chain Check\u00a0"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Barclays Analysts\u00a0Find &#8220;Weak&#8221; iPhone 16 Demand After\u00a0Supply Chain Check\u00a0<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p><strong>Wall Street remains deeply divided<\/strong> on the demand outlook for the new\u00a0iPhone 16. Some analysts believe the iPhone&#8217;s new artificial intelligence features are driving a major upswing in the upgrade cycle, while others\u00a0argue that demand for the higher-priced models has sputtered.\u00a0<\/p>\n<p>The latest note about <strong>iPhone 16 demand<\/strong> comes from Barclays\u00a0analysts led by Tim Long and George Wang, who completed <strong>supply chain checks and found Apple likely slashed production of the new phone<\/strong> for the\u00a0December quarter over <strong>weaker-than-expected demand<\/strong>.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2024-10-01_08-52-05.png?itok=pHlpJz2S\"><\/a><\/p>\n<p>&#8220;<strong>Our checks indicate that orders have been cut for Dec-Q iPhones at a key Taiwanese supplier<\/strong>. We have previously discussed shorter lead times across iPhone 16 models globally, both of which indicate softer demand for IP16, in our view,&#8221; Long wrote in the note to clients on Tuesday morning.<\/p>\n<p>The analysts uncovered in supply chain checks that\u00a0about 3 million units may have been cut at a top Taiwanese supplier. This is followed by a recent report showing that global iPhone 16 sales were down 15% YoY\u00a0in the first week of sales.<\/p>\n<p>&#8220;<strong>Overall, possible iPhone build cuts, weak sell-throughs and shorter lead times suggest a softer start to the IP16 cycle<\/strong> with a negative mix shift due to <strong>weakening consumer spend, macro pressure and competition<\/strong>,&#8221; they said, noting, &#8220;The roll-out of Apple Intelligence in Chinese language is not until CY2025, which may dampen early enthusiasm for IP16 in that important market. Europe is also likely to see a <strong>staggered AI launch through 2025, which could limit excitement for the new device<\/strong>.&#8221;\u00a0<\/p>\n<p>If the analysts are correct about their supply chain checks, they explained, &#8220;We think Apple&#8217;s order cut this time, <strong>if confirmed, implies the earliest cut in recent cycles<\/strong> as AAPL typically makes its first order adjustment in early\/mid October based on sell-through data points.&#8221;\u00a0<\/p>\n<p>Barclays maintains an &#8220;Underweight&#8221; rating on Apple and forecasts a price target of $186, down from its prior target of $233.<\/p>\n<p>Shares in the premarket are down slightly over 1% to the $230 handle, trading shy of record highs.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/Snag_a9ab797.png?itok=r_e-C_7L\"><\/a><\/p>\n<p>We have cited several other reports that show the hyped-up AI iPhone launch cycle has likely disappointed:<\/p>\n<p><em><a href=\"https:\/\/www.zerohedge.com\/technology\/no-ai-fueled-upgrade-supercycle-apple-iphone-16-discounts-offered-major-chinese-online\">No AI-Fueled Upgrade Supercycle? Apple iPhone 16 Discounts Offered At Major Chinese Online Retailers<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.zerohedge.com\/markets\/apple-slips-pre-order-analysis-showing-weak-iphone-16-pro-demand\">Apple Slips On Pre-Order Analysis Showing Weak iPhone 16 Pro Demand<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.zerohedge.com\/markets\/digitimes-says-apples-iphone-16-sales-falling-short-expectations\">Apple&#8217;s iPhone 16 Sales Falling Short Of Expectations; DigiTimes Says<\/a><\/em><\/p>\n<p>Meanwhile, analysts from Morgan Stanley said\u00a0lead times for\u00a0iPhone 16 Pro and Pro Max models were stabilizing,\u00a0marking an unexpectedly positive development. Also,\u00a0JPMorgan analyst Samik Chatterjee noted that demand trends are improving via its Apple product availability tracker. This was enough to fuel Apple shares higher on Monday.\u00a0<\/p>\n<p>Last month,\u00a0Wedbush Securities&#8217; Daniel Ives\u00a0said this is the\u00a0&#8220;beginning of an AI-driven iPhone supercycle.&#8221;\u00a0<\/p>\n<p>In short, Wall Street analysts are all over the map, with no clear consensus on the demand for the <a href=\"https:\/\/www.zerohedge.com\/technology\/goldman-previews-expected-key-announcements-ahead-apple-launch-event\">iPhone 16 since the launch<\/a> last month. \u00a0<\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" class=\"username\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Tue, 10\/01\/2024 &#8211; 11:05<\/span><\/p>\n<p>\u200b<a href=\"https:\/\/www.zerohedge.com\/technology\/iphone-16-demand-weak-after-barclay-analysts-after-supply-chain-check-key-supplier\" target=\"_blank\" class=\"\" rel=\"noopener\">https:\/\/www.zerohedge.com\/technology\/iphone-16-demand-weak-after-barclay-analysts-after-supply-chain-check-key-supplier<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barclays Analysts\u00a0Find &#8220;Weak&#8221; iPhone 16 Demand After\u00a0Supply Chain Check\u00a0 Wall Street remains deeply divided on the demand outlook for the new\u00a0iPhone 16. Some analysts believe&#8230;<\/p>\n","protected":false},"author":0,"featured_media":1493256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1493255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1493255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1493255"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1493255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1493256"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1493255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1493255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1493255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}