{"id":1535284,"date":"2025-05-10T13:55:00","date_gmt":"2025-05-10T17:55:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1535284"},"modified":"2025-05-10T13:55:00","modified_gmt":"2025-05-10T17:55:00","slug":"chipotle-will-try-expanding-to-mexico-where-taco-bell-once-failed-miserably","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/chipotle-will-try-expanding-to-mexico-where-taco-bell-once-failed-miserably\/1535284\/","title":{"rendered":"Chipotle Will Try Expanding To Mexico, Where Taco Bell Once Failed Miserably"},"content":{"rendered":"

Chipotle Will Try Expanding To Mexico, Where Taco Bell Once Failed Miserably<\/span><\/p>\n

\n

Chipotle Mexican Grill announced plans this week to enter the crowded Mexican market, partnering with local firm Alsea\u2014which operates brands like Starbucks, Domino\u2019s, and Burger King\u2014to open restaurants by early 2026, a new report from FastCompany<\/a> says.<\/p>\n

But the question then arises whether fast food Mexican can cut it in the land of tacos and burritos…<\/p>\n

FastCompany explored the idea<\/a> that\u00a0Americanized versions of local cuisines have struggled abroad. Domino\u2019s failed to win over Italians, and Taco Bell\u2019s two attempts to conquer Mexico flopped.<\/p>\n

In fact, Taco Bell’s 1992 debut collapsed within two years, as crispy tacos were \u201can anomaly\u201d and had to be rebranded as \u201ctacostadas.\u201d<\/p>\n

As one critic put it, it was like \u201cbringing ice to Antarctica.\u201d<\/strong> Taco Bell tried again in 2007, emphasizing convenience over authenticity. \u201cFoolish gringos,\u201d a Monterrey food writer commented, and the brand withdrew once more.<\/p>\n

<\/a><\/p>\n

Chipotle hasn\u2019t directly addressed these failures but promises its offerings \u201cwill resonate with guests in Mexico,\u201d according to chief business development officer Nate Lawton.<\/p>\n

\u201cThe country\u2019s familiarity with our ingredients and affinity for fresh food make it an attractive growth market for our company.\u201d Alsea CEO Armando Torrado added that his company brings \u201cvast knowledge of the Mexican consumer.\u201d<\/p>\n

Still, some experts question Chipotle\u2019s authenticity, noting its burritos prioritize heft over variety. Its current bestseller\u2014a honey chicken burrito\u2014seems designed more for American tastes.<\/p>\n

Yet Taco Bell now has over 8,000 global locations, including hundreds in Central and South America, proving success is still possible. And with global trade rules in flux and about half its avocados sourced from tariff-vulnerable Mexico, Chipotle\u2019s push to diversify its customer base makes strategic sense.<\/p>\n

Whether Mexican consumers will embrace its burritos remains to be seen, the report concludes<\/a>.\u00a0<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nSat, 05\/10\/2025 – 09:55<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/markets\/chipotle-will-try-and-expand-mexico-where-taco-bell-once-failed-miserably<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Chipotle Will Try Expanding To Mexico, Where Taco Bell Once Failed Miserably Chipotle Mexican Grill announced plans this week to enter the crowded Mexican market,…<\/p>\n","protected":false},"author":0,"featured_media":1535285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1535284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1535284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1535284"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1535284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1535285"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1535284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1535284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1535284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}