{"id":1544820,"date":"2025-07-02T02:10:00","date_gmt":"2025-07-02T06:10:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1544820"},"modified":"2025-07-02T02:10:00","modified_gmt":"2025-07-02T06:10:00","slug":"consumption-wars-streaming-overtakes-traditional-tv-in-may","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/consumption-wars-streaming-overtakes-traditional-tv-in-may\/1544820\/","title":{"rendered":"Consumption Wars:\u00a0Streaming Overtakes\u00a0Traditional TV In May"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Consumption Wars:\u00a0Streaming Overtakes\u00a0Traditional TV In May<\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>Cord-cutting \u2014 the consumer shift away from traditional cable and satellite TV toward streaming platforms \u2014 has been underway for over 15 years and continues to accelerate.<\/p>\n<p>A new report from UBS confirms that streaming has officially surpassed traditional TV in terms of consumption. The era of streaming dominance has arrived ahead of the 2030s.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-01_10-57-19.png?itok=g91BbN2U\"><\/a><\/p>\n<p>Video streaming services like Amazon Prime, Netflix, Disney+, and others offer consumers a massive\u00a0array of programming choices at competitive subscription rates compared to the large bundles provided by traditional cable providers.\u00a0<\/p>\n<p>Analysts, led by\u00a0John Hodulik, told clients Monday that traditional TV viewership continues to decline, actually in their words &#8220;worsened&#8221; in the second quarter:<\/p>\n<p><em>Total TV consumption is falling faster: P2+ PUT (Persons 2 and older, Persons Using Television) is down 12% YoY in Q2, steeper than the 9.2% decline in Q1.<\/em><\/p>\n<p><em>P18\u201349 demographic viewership fell 17% YoY, with its share of TV consumption dropping to just 17%.<\/em><\/p>\n<p><em>Fox News (+30% YoY in P2+) kept the cable news category in positive territory, though gains have slowed from Q1.<\/em><\/p>\n<p><em>Entertainment cable networks improved slightly but still declined 18% YoY.<\/em><\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-01_10-59-30.png?itok=Sm-wCCLC\"><\/a><\/p>\n<p>&#8220;<strong>Streaming surpasses traditional TV in May<\/strong>,&#8221;\u00a0Hodulik told clients.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-01_10-22-45.png?itok=1mkm6pGi\"><\/a><\/p>\n<p><strong>Boomers dominate traditional TV consumption.\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-01_11-00-19.png?itok=RoKf8KA8\"><\/a><\/p>\n<p>What TV consumption used to be like&#8230;\u00a0<\/p>\n<p>Watching TV with the Family in 1988 <a href=\"https:\/\/t.co\/WofkdmhOmQ\">pic.twitter.com\/WofkdmhOmQ<\/a><\/p>\n<p>\u2014 Fascinating (@fasc1nate) <a href=\"https:\/\/twitter.com\/fasc1nate\/status\/1938375601196286309?ref_src=twsrc%5Etfw\">June 26, 2025<\/a><\/p>\n<p>. . .<\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" class=\"username\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Tue, 07\/01\/2025 &#8211; 22:10<\/span><\/p>\n<p>\u200b<a href=\"https:\/\/www.zerohedge.com\/personal-finance\/consumption-wars-streaming-overtakes-traditional-tv-may\" target=\"_blank\" class=\"\">https:\/\/www.zerohedge.com\/personal-finance\/consumption-wars-streaming-overtakes-traditional-tv-may<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumption Wars:\u00a0Streaming Overtakes\u00a0Traditional TV In May Cord-cutting \u2014 the consumer shift away from traditional cable and satellite TV toward streaming platforms \u2014 has been underway&#8230;<\/p>\n","protected":false},"author":0,"featured_media":1544821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1544820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1544820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1544820"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1544820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1544821"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1544820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1544820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1544820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}