{"id":1545930,"date":"2025-07-08T18:00:00","date_gmt":"2025-07-08T22:00:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1545930"},"modified":"2025-07-08T18:00:00","modified_gmt":"2025-07-08T22:00:00","slug":"amazon-prime-day-kicks-off-with-disappointing-early-sales","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/amazon-prime-day-kicks-off-with-disappointing-early-sales\/1545930\/","title":{"rendered":"Amazon Prime Day Kicks Off With Disappointing Early Sales"},"content":{"rendered":"

Amazon Prime Day Kicks Off With Disappointing Early Sales<\/span><\/p>\n

\n

U.S. consumer health remains a mixed picture. Goldman Sachs sees signs of cautious optimism<\/a>, while UBS highlights a rebound<\/a> in confidence among low-income households. Still, stubborn inflation and high interest rates persist, casting a dark cloud over long-term outlooks.<\/p>\n

New data from Momentum Commerce offers an early snapshot of Amazon’s Prime Day performance, with sales down 14% in the first four hours compared to the same period last year, according to Bloomberg<\/a>. It’s not the kind of number investors were hoping to see as a high-frequency snapshot of midsummer consumer sentiment, and it may signal deeper caution among shoppers.\u00a0<\/p>\n

Momentum Commerce, which manages $7 billion in Amazon sales across brands like Crocs and Beats, provides uniquely valuable data often viewed as a barometer of consumer sentiment and the broader U.S. economic outlook. Investors appeared to take the report negatively, with Amazon shares down 1.5% in early afternoon trading in New York.\u00a0<\/p>\n

Bloomberg noted weaknesses could be attributed to:<\/p>\n

Prime Day expanded from 2 to 4 days this year, complicating year-over-year comparisons.<\/em><\/p>\n

Consumers may be waiting for deeper discounts.\u00a0<\/em><\/p>\n

Tariffs imposed by the Trump administration are discouraging deep sales from sellers, unable to capture sales from value-seeking consumers.\u00a0<\/em><\/p>\n

Other observations of the sale:<\/p>\n

Amazon’s own devices, like Echo, saw fewer discounts this year.<\/em><\/p>\n

Essentials, not tech, are driving competition, with deep discounts on groceries rather than electronics. So, back to basics. <\/em><\/p>\n

Apple offered standout deals, including AirPods 4 at $89, cheaper than last Black Friday.<\/em><\/p>\n

Ah, yes, the usual malarkey from Amazon sellers…\u00a0<\/p>\n

Can\u2019t wait for Amazon Prime Day tomorrow pic.twitter.com\/vBSeH2sCVy<\/a><\/p>\n

\u2014 Orlando (@thisisorlando) July 8, 2025<\/a><\/p>\n

What are you buying on Prime Day? pic.twitter.com\/zj5B7iyIDf<\/a><\/p>\n

\u2014 Beth Dutton (@1BethDutton) July 8, 2025<\/a><\/p>\n

Consumers aren’t rushing to panic-buy junk from China on the e-commerce platform. While multiple factors may be at play, one undeniable reality remains: as we’ve noted repeatedly, the consumer is still under pressure.\u00a0<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nTue, 07\/08\/2025 – 14:00<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/personal-finance\/amazon-prime-day-kicks-disappointing-early-sales<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Prime Day Kicks Off With Disappointing Early Sales U.S. consumer health remains a mixed picture. Goldman Sachs sees signs of cautious optimism, while UBS…<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1545930","post","type-post","status-publish","format-standard","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-6uam","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1545930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1545930"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1545930\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1545930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1545930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1545930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}