{"id":1548556,"date":"2025-07-23T13:05:00","date_gmt":"2025-07-23T17:05:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1548556"},"modified":"2025-07-23T13:05:00","modified_gmt":"2025-07-23T17:05:00","slug":"goldman-goes-limp-over-grindr-user-slowdown","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/goldman-goes-limp-over-grindr-user-slowdown\/1548556\/","title":{"rendered":"Goldman Goes Limp Over Grindr User Slowdown"},"content":{"rendered":"<p><span class=\"field field--name-title field--type-string field--label-hidden\">Goldman Goes Limp Over Grindr User Slowdown <\/span><\/p>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<p>Second-quarter earnings season is in full swing this week. Ahead of earnings reports from dating app companies,\u00a0Goldman analysts <strong>went limp on\u00a0Grindr<\/strong>, the LGBTQ-focused dating app, maintaining a &#8220;Buy&#8221; rating while slashing their 12-month price target.\u00a0<\/p>\n<p><strong>&#8220;Grindr user trends have continued to slow in recent months,&#8221; <\/strong>analysts\u00a0Eric Sheridan and\u00a0Julia Fein-Ashley wrote in a note to clients on Tuesday.\u00a0<\/p>\n<p>The analysts\u00a0<strong>lowered their price target<\/strong> on Grindr (GRND) to $24 from $26 but maintained a Buy rating, citing confidence in the dating app&#8217;s\u00a0long-term secular growth story, high margins, and strong revenue compounding dynamics. However, they noted that\u00a0the near-term focus has shifted to <strong>concerns about waning user growth<\/strong>,\u00a0particularly\u00a0regarding increasing ad loads and a degraded app experience.\u00a0<\/p>\n<p>&#8220;While there has been a number of ads on the app that target the end user base, user commentary around advertisements leads us to believe that the <strong>ads are detracting from the core user experience and resulting in some user friction dynamics<\/strong>,&#8221; they said.\u00a0<\/p>\n<p>The analysts pointed out, &#8220;<strong>We believe that Grindr users churn at a higher rate relative to social media apps<\/strong>.&#8221;\u00a0<\/p>\n<p>Next, the analysts cited data from intelligence firm <strong>HundredX showing that the consumer sentiment metric &#8220;Net Usage Intent&#8221; peaked in late 2024 and has been declining ever since<\/strong>. This forward-looking indicator, commonly used to gauge user momentum and brand health, suggests that <strong>app users are pulling out of the platform<\/strong>.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-23_06-59-24.png?itok=NrRyxiKA\"><\/a><\/p>\n<p><strong>Download app trends<\/strong> for the overall dating app space appear <strong>negative<\/strong>.\u00a0<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-23_07-00-05.png?itok=H-Lmdt1K\"><\/a><\/p>\n<p>Based on\u00a0third-party user data trends, the analysts decided to lower\u00a0Grindr&#8217;s 12-month price target to $24 from a previous level of $26.\u00a0<\/p>\n<p>Ahead of Grindr&#8217;s earnings, expected after hours on August 18, the <strong>analysts outlined their estimates in comparison to consensus expectations<\/strong>.<\/p>\n<p><a href=\"https:\/\/cms.zerohedge.com\/s3\/files\/inline-images\/2025-07-23_07-03-09.png?itok=UQrXjLbZ\"><\/a><\/p>\n<p>. . .\u00a0<\/p>\n<\/div>\n<p>      <span class=\"field field--name-uid field--type-entity-reference field--label-hidden\"><a title=\"View user profile.\" href=\"https:\/\/cms.zerohedge.com\/users\/tyler-durden\" class=\"username\">Tyler Durden<\/a><\/span><br \/>\n<span class=\"field field--name-created field--type-created field--label-hidden\">Wed, 07\/23\/2025 &#8211; 09:05<\/span><\/p>\n<p>\u200b<a href=\"https:\/\/www.zerohedge.com\/markets\/goldman-goes-limp-grindr\" target=\"_blank\" class=\"\">https:\/\/www.zerohedge.com\/markets\/goldman-goes-limp-grindr<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goldman Goes Limp Over Grindr User Slowdown Second-quarter earnings season is in full swing this week. Ahead of earnings reports from dating app companies,\u00a0Goldman analysts&#8230;<\/p>\n","protected":false},"author":0,"featured_media":1548557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1548556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1548556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1548556"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1548556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1548557"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1548556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1548556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1548556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}