{"id":1611277,"date":"2025-11-06T12:45:00","date_gmt":"2025-11-06T17:45:00","guid":{"rendered":"https:\/\/bugaluu.com\/news\/?p=1611277"},"modified":"2025-11-06T12:45:00","modified_gmt":"2025-11-06T17:45:00","slug":"snap-shares-soar-on-400-million-perplexity-deal-to-embed-ai-powered-search","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/news\/snap-shares-soar-on-400-million-perplexity-deal-to-embed-ai-powered-search\/1611277\/","title":{"rendered":"Snap Shares Soar On $400 Million Perplexity Deal To Embed AI-Powered Search"},"content":{"rendered":"

Snap Shares Soar On $400 Million Perplexity Deal To Embed AI-Powered Search<\/span><\/p>\n

\n

The AI application wave is being driven by the rapid integration of these\u00a0intelligent systems into products people already use, from messaging and search to productivity, entertainment, commerce, and even transportation. The\u00a0latest example:\u00a0Snap’s $400 million partnership with Perplexity to integrate its AI-powered answer engine directly into Snapchat, signaling how conversational AI is becoming a core layer directly within some apps.\u00a0<\/p>\n

This new\u00a0collaboration gives Perplexity access to nearly\u00a01 billion monthly active users, mainly\u00a0Gen Z and millennial audiences. Perplexity plans to\u00a0compensate Snap through a mix of cash and equity, with revenue recognition starting in 2026.\u00a0<\/p>\n

<\/a><\/p>\n

Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs,” Perplexity CEO\u00a0Aravind Srinivas wrote in a statement.<\/p>\n

Snap CEO\u00a0Evan Spiegel noted,\u00a0“Our goal is to make AI more personal, social, and fun \u2013 woven into the fabric of your friendships, Snaps, and conversations,” adding, “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”\u00a0<\/p>\n

Snap-Perplexity partnership\u00a0came alongside Snap’s third-quarter earnings:\u00a0revenue rose 5% year-on-year to $1.51 billion (slightly above Bloomberg Consensus estimates),\u00a0and daily active users climbed 8% to 477 million.\u00a0For Q4, Snap guided sales of $1.68 billion to $1.71 billion, mostly in line with analysts’ expectations.<\/p>\n

In markets, the partnership sent Snap shares up more than 20% to around $8.77 each.\u00a0Shares are hovering at pre-Covid levels.\u00a0<\/p>\n

<\/a><\/p>\n

More importantly, the consumer layer of AI integration is gaining momentum, with yesterday’s news that Apple’s Siri will soon be powered by Google’s AI<\/a>, alongside recent announcements about Spotify’s AI features and other apps rapidly embedding models. Meanwhile, Tesla vehicles can now operate in Full Self-Driving mode with the Grok chatbot integrated directly into the system. We expect this flood of app-layer AI innovation to expand even further in 2026.<\/p>\n

\u00a0<\/p>\n<\/div>\n

Tyler Durden<\/a><\/span>
\nThu, 11\/06\/2025 – 07:45<\/span><\/p>\n

\u200bhttps:\/\/www.zerohedge.com\/ai\/snap-shares-soar-400-million-perplexity-deal-embed-ai-powered-search<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Snap Shares Soar On $400 Million Perplexity Deal To Embed AI-Powered Search The AI application wave is being driven by the rapid integration of these\u00a0intelligent…<\/p>\n","protected":false},"author":0,"featured_media":1611278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1611277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","wpcat-1-id"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbimBl-6Lal","jetpack_featured_media_url":"https:\/\/bugaluu.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/2025-11-06_07-21-27-piKGGp.png","_links":{"self":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1611277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/comments?post=1611277"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/posts\/1611277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media\/1611278"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/media?parent=1611277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/categories?post=1611277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/news\/wp-json\/wp\/v2\/tags?post=1611277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}