{"id":1163911,"date":"2026-02-23T08:10:58","date_gmt":"2026-02-23T13:10:58","guid":{"rendered":"https:\/\/bugaluu.com\/sports\/?p=1163911"},"modified":"2026-02-23T08:10:58","modified_gmt":"2026-02-23T13:10:58","slug":"earlier-this-week-we-broke-a-story-about-under-armour","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/sports\/earlier-this-week-we-broke-a-story-about-under-armour\/","title":{"rendered":"Earlier this week, we broke a story about Under Armour \u2026"},"content":{"rendered":"<p>It&#8217;s been a wild week for Steph and the Curry Brand. Kind of sounds like a band, and has the drama of one, too. <a href=\"https:\/\/www.soleretriever.com\/news\/articles\/steph-curry-sneaker-free-agency-contenders-anta\" title=\"Read more on SoleRetriever\">Earlier this week, we broke a story about Under Armour walking back their promise to let Steph keep all of his Curry Brand assets and stealin&#8230; I mean migrating all of Curry Brand&#8217;s nearly 500,000 Instagram followers to their Under Armour Basketball account, leaving Curry&#8217;s eponymous label with about 100 followers.<\/a> Thankfully, our readers and Curry&#8217;s fans have heard the rallying cry and have been re-following Curry Brand and breaking free of the moisture wicking turtlenecks that bind them.<\/p>\n<p><a href=\"https:\/\/www.soleretriever.com\/news\/articles\/steph-curry-sneaker-free-agency-contenders-anta\" title=\"Read more on SoleRetriever\">SoleRetriever<\/a><\/p>\n<p><em>This article originally appeared on Hoops Hype: <a href=\"https:\/\/www.hoopshype.com\/story\/sports\/nba\/rumors\/2026\/02\/23\/earlier-this-week-we-broke-a-story-about-under-armour\/88819918007\/\">Earlier this week, we broke a story about Under Armour \u2026<\/a><\/em><\/p>\n<p>\u200b<a href=\"https:\/\/sports.yahoo.com\/articles\/earlier-week-broke-story-under-081058010.html\" target=\"_blank\" class=\"\">https:\/\/sports.yahoo.com\/articles\/earlier-week-broke-story-under-081058010.html<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a wild week for Steph and the Curry Brand. Kind of sounds like a band, and has the drama of one, too. Earlier&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1163911","post","type-post","status-publish","format-standard","hentry","category-sports","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts\/1163911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/comments?post=1163911"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts\/1163911\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/media?parent=1163911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/categories?post=1163911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/tags?post=1163911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}