{"id":959482,"date":"2025-10-03T13:31:04","date_gmt":"2025-10-03T17:31:04","guid":{"rendered":"https:\/\/bugaluu.com\/sports\/?p=959482"},"modified":"2025-10-03T13:31:04","modified_gmt":"2025-10-03T17:31:04","slug":"georgia-tech-signs-10-year-deal-with-under-armour","status":"publish","type":"post","link":"https:\/\/bugaluu.com\/sports\/georgia-tech-signs-10-year-deal-with-under-armour\/","title":{"rendered":"Georgia Tech signs 10-year deal with Under Armour"},"content":{"rendered":"<p class=\"has-text-align-none\">As reported by the AJC\u2019s Chad Bishop, Georgia Tech will no be renewing its apparel and uniform contract with Adidas after it expires at the end of June, and has signed a 10-year deal with Under Armour to become the apparel provider for the Jackets.<\/p>\n<p class=\"has-text-align-none\">According to Bishop the specific terms weren\u2019t announced, but a source reported to him that Tech will make close to six times on an annual basis what Adidas was sending Tech. We know that Adidas sent an average of $3.11 million, so crank that up to $18.66 million per year and now we\u2019re getting some real cash out of this.<\/p>\n<p class=\"has-text-align-none\">There\u2019s no word on what this will mean for future uniform designs or anything like that, but details will continue to come out and give an idea of what to expect. One potential development is Buzz getting to wear his traditional Chuck Taylor\u2019s again.<\/p>\n<p class=\"has-text-align-none\">Tech\u2019s history with Under Armour dates back to 1996 when Tom Conner, Tech\u2019s equipment manager, bought early UA gear:<\/p>\n<div class=\"wp-block-embed__wrapper\">\n<p>\ud835\uddd4 \ud835\udde1\ud835\uddf2\ud835\ude04 \ud835\uddd7\ud835\uddee\ud835\ude04\ud835\uddfb<\/p>\n<p>\ud83d\udcf0 <a href=\"https:\/\/t.co\/1S3bwUuD7z\">https:\/\/t.co\/1S3bwUuD7z<\/a><a href=\"https:\/\/twitter.com\/UnderArmour?ref_src=twsrc%5Etfw\">@UnderArmour<\/a> x <a href=\"https:\/\/twitter.com\/hashtag\/StingEm?src=hash&amp;ref_src=twsrc%5Etfw\">#StingEm<\/a> \ud83d\udc1d <a href=\"https:\/\/t.co\/yKANNkM4nU\">pic.twitter.com\/yKANNkM4nU<\/a><\/p>\n<p>\u2014 Georgia Tech Yellow Jackets (@GTAthletics) <a href=\"https:\/\/twitter.com\/GTAthletics\/status\/1974097655606469106?ref_src=twsrc%5Etfw\">October 3, 2025<\/a><\/div>\n<p class=\"has-text-align-none\">\n<p>\u200b<a href=\"https:\/\/www.fromtherumbleseat.com\/georgia-tech-athletics\/35121\/georgia-tech-signs-10-year-deal-with-under-armour\" target=\"_blank\" class=\"\">https:\/\/www.fromtherumbleseat.com\/georgia-tech-athletics\/35121\/georgia-tech-signs-10-year-deal-with-under-armour<\/a>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As reported by the AJC\u2019s Chad Bishop, Georgia Tech will no be renewing its apparel and uniform contract with Adidas after it expires at the&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-959482","post","type-post","status-publish","format-standard","hentry","category-sports","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts\/959482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/comments?post=959482"}],"version-history":[{"count":0,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/posts\/959482\/revisions"}],"wp:attachment":[{"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/media?parent=959482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/categories?post=959482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bugaluu.com\/sports\/wp-json\/wp\/v2\/tags?post=959482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}