Amazon’s trademarks and trade dress may not be used in connection with any product or service that is not … July 2020 (Document Revisions (p. 41)) … reliability with increased costs. In ecommerce solutions, performance can affect revenue and customer propensity to buy. Security and operational excellence are generally not traded-off …
https://docs.aws.amazon.com/wellarchitected/latest/framework/wellarchitected-framework.pdf