A matrix question—or really, multiple questions presented on a grid—is one of the most popular question types in online and traditional pen-and-paper surveys. For survey creators, these bundled questions are easy to write and program. For respondents, they’re generally easy to interpret (and answer) since the scales and answer options stay the same across all […]

https://www.surveymonkey.com/curiosity/4-tips-for-writing-matrix-questions/