Alliteration – Wikipedia

In literature, alliteration is the conspicuous repetition of identical initial consonant sounds in successive or closely associated syllables within a group of words, even those spelled differently. As a method of linking words for effect, alliteration is also called head rhyme or initial rhyme. For example, “humble house,” or “potential power play.”A familiar example is “Peter Piper picked a …

https://en.wikipedia.org/wiki/Alliteration