Alexander Chernev. 4.4 out of 5 stars … The book covered a lot of material, modern marketing concepts, and case examples. Sadly it presented the material in an abstract way that i surely will forget in 4 months before i take my next marketing class. Glad i rented it. Some online retailers are asking more than $200 for this book.
https://www.amazon.com/Marketing-Management-14th-Philip-Kotler/dp/0132102927