Reigning Champ was founded in 2007 by Craig Atkinson, who was also the creator of wings+horns. The brand primarily operates online and is also sold in retailers like Nordstrom and Gravity Pope. In recent years, the company has also done collaborations with Club Monaco , Converse, Everest and more.
https://dailyhive.com/vancouver/aritzia-acquires-reigning-champ