Blitzscaling: The Lightning-Fast Path to … – amazon.com

CMGi wanted to compete with Yahoo to create a web directory portal for just about everything and spread resources wide and thin, and then allowed the AltaVista core search technology to get rusty. This created an opening for Google to dominate AltaVista with perfectionist attention to detail in search technology.

https://www.amazon.com/Blitzscaling-Lightning-Fast-Building-Massively-Companies/dp/1524761419