Michael E. Porter. 4.6 out of 5 stars … Alexander Osterwalder. 4.6 out of 5 stars … dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and …
https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190