Vicki: People spend a lot of time on both feeds—20% of Americans’ time on mobile is spent on Facebook and Instagram. 1 And while we’ve known for a while that people turn to Facebook to discover news about their friends and family and to Instagram for inspiration, there’s more to the story. Marketers need to understand how and why different groups of people—men, women, parents …

https://www.facebook.com/iq/articles/facebook-and-instagram-a-tale-of-two-feeds