You guessed it: Black Friday has reared its head once more. Weirdly enough, Fido isn’t doing too well on the advertising front. The website’s main page mentions nothing of the sale. If you make it through to the cell phone pages, a few phones have a questionably-nondescript sticker saying “Black Friday.”
https://www.whistleout.ca/CellPhones/News/Fido-Black-Friday-Phone-Sale-Live

