Framework for Marketing Management 6th Edition – amazon.com

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management . Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.The book’s efficient coverage of current marketing management practices makes for a short yet …

https://www.amazon.com/Framework-Marketing-Management-Philip-Kotler/dp/0133871312