How Facebook Is Dominating the 2016 Election – WSJ

Oct. 2, 2016 1:29 p.m. Citigroup Inc. projects that spending on political ads on Facebook Inc. could surpass spending on Alphabet Inc.’s Google this year, reversing the historical pattern. This is no small accomplishment, considering how powerful search advertising remains, as a conduit for motivated donors and volunteers.

https://www.wsj.com/articles/how-facebook-is-dominating-the-2016-election-1475429365