H&M’s 2012 Winter campaign, featuring Lana Del Rey, was released on October 12. This is the second H&M campaign Lana Del Rey is featured in. On September 19, 2012, the music video for “Blue Velvet” was released through H&M. One day later, on September 20, “Blue Velvet” became available for purchase as a promotional single. “Ride” became …

