lm.facebook.com in GA – What is it? | Seer Interactive

November 13, 2019

Starting in April 2014, you may have noticed social referrals from Facebook coming into Google Analytics (GA) as source/medium lm.facebook.com and l.facebook.com. These referral visits from Facebook were being reported as visits from an unknown source until Facebook implemented the link shim.

https://www.seerinteractive.com/blog/lm-facebook-com-in-ga-what-is-it/

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