NBA Exclusively on ESPN Platforms: Most-Watched Christmas in Five Years …

The NBA on Christmas, exclusively on ESPN platforms, averaged 5,254,000 viewers on December 25, making it the most-watched NBA Christmas in five years – since 2019 – according to Nielsen. Viewership for the full five-game slate was up 84 percent from 2023. NBA viewership across ESPN platforms is up four percent from last season. This season’s full Christmas schedule was available on ABC …  

https://espnpressroom.com/us/press-releases/2024/12/nba-exclusively-on-espn-platforms-most-watched-christmas-in-five-years-and-up-84-percent-from-last-year/