Paul Ricard – Wikipedia

Ricard was the first commercial sponsor of the Tour de France in 1948. Pickup-trucks on the Tour displayed the Ricard colours, and the company provided free music concerts along the route. In 1970 Ricard built the Circuit Paul Ricard, a race track near the village of Le Castellet in the department of Var in southern France.

: https://en.wikipedia.org/wiki/Paul_Ricard