Rakuten.com – Wikipedia

History Buy.com (1997–2010) Buy.com originally sold only computers, at below cost, intending to bring in revenue through advertising and ancillary services such as sales of warranties and equipment leases, before expanding into numerous other categories, including software, books, videos and games. The company sold $125 million worth of goods and services in 1998, its first full year …

: https://en.wikipedia.org/wiki/Rakuten.com