2. Are Social Media Ads a Type of PPC? Yes! Social media ads are a specific type of PPC advertising. Just like with other PPC platforms, you only pay when a user clicks on your ad, whether that’s on Facebook, Instagram, LinkedIn, or any other social network. Social media platforms offer advanced targeting options, allowing you to reach specific demographics based on interests, behaviors, age, location, and more. This makes social media ads a highly effective and efficient way to promote …
https://www.madebyspeak.com/blog/posts/faq-maximizing-your-reach-with-ppc-and-social-media-ads



