Social Media Advertising Stats that Matter to Marketers in …

November 23, 2019

That number jumps to 16 percent reach if we only look at native Facebook video, which, on average, gets 62 percent more reach than an old-school YouTube link.. But attention span is down. According to Locowise’s State of Facebook Video report for 2017, the average length of a video post went from 0:55 minutes in 2016 to 3:48 in 2017. That’s a big jump, but Facebook said at F8 2018 that …

https://blog.hootsuite.com/social-media-advertising-stats/

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