Earlier this week, we broke a story about Under Armour …

February 23, 2026

It’s been a wild week for Steph and the Curry Brand. Kind of sounds like a band, and has the drama of one, too. Earlier this week, we broke a story about Under Armour walking back their promise to let Steph keep all of his Curry Brand assets and stealin… I mean migrating all of Curry Brand’s nearly 500,000 Instagram followers to their Under Armour Basketball account, leaving Curry’s eponymous label with about 100 followers. Thankfully, our readers and Curry’s fans have heard the rallying cry and have been re-following Curry Brand and breaking free of the moisture wicking turtlenecks that bind them.

This article originally appeared on Hoops Hype: Earlier this week, we broke a story about Under Armour …

https://sports.yahoo.com/articles/earlier-week-broke-story-under-081058010.html

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