The Four: The Hidden DNA of Amazon, Apple, Facebook, and …

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students.A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants.

https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0525501223