Twitter vs. Facebook: Which Is Better for Your Business?

Facebook and Twitter deliver information in very different ways, and although there is some audience/user crossover, they serve two very different marketing needs. Twitter may have a better reach among African American and Latino markets, as well as people between the ages of 18 and 29, while Facebook has a far better reach among seniors and women.

https://www.thebalancecareers.com/twitter-vs-facebook-which-is-better-3515069